Blog

  • Posted by Jane Coyle on July 13, 2018 / Posted in Trade Marks
    A look back at a case last year which concerned one of the biggest recent trends- unicorns.
    Starbucks Corp the American coffee company, has grown to become one of the largest coffee companies, since they were established in 1971. The company now operates internationally, with more than 24,000 retail stores. Themed foods have become increasingly popular providing many businesses with a USP. Of late there has been a substantial increase in unicorn themed food products, therefore Starbucks has encompassed this trend and has introduced the new “Unicorn Frappuccino” as a [...]
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  • Posted by Jane Coyle on July 13, 2018 / Posted in Trade Marks
    Numerous different types of words, phrases names, slogans, logos, however recently unusual trade marks such as colors have now been trademarked.
    Numerous different types of words, phrases names, slogans, logos, however recently unusual trade marks such as colors have now been trademarked. The major confectionary business Cadburys has registered a Trade Mark for the color purple, preventing any other confectionary businesses from branding their products in purple. The confectionary company (Cadburys) has registered the Trade Mark to prevent misperception of Cadburys products with any other products, in addition to maintaining a [...]
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  • Posted by Jane Coyle on July 09, 2018 / Posted in Trade Marks
    One of the most recognisable US retailers, Target have not behaved very well recently when it comes to trade marks.
    One of the most recognisable US retailers, Target have not behaved very well recently when it comes to trade marks. In addition to the claim they received from Burberry, Target have now received a trade mark infringement claim from Universal Standard. Universal Standard are a clothing brand who prides themselves on creating clothes for all women, not matter their size or shape. It is especially known for its denim products. The company has protected its brand with a US trade mark for the [...]
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  • Posted by Jane Coyle on July 09, 2018 / Posted in Trade Marks
    Adopting a descriptive brand is seen to be both beneficial and sacrificial for a business
    Adopting a descriptive brand is seen to be both beneficial and sacrificial for a business. As a descriptive trade mark can give customers an insight into the business, however can also be deemed quite risky from a legal perspective. In regard to why descriptive marks should be avoided, here are the most significant reasons. First and foremost, in order to register a trade mark, your mark requires to be distinctive and capable of be distinguished among similar products trademarked. Furthermore, [...]
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  • Posted by Jane Coyle on July 09, 2018 / Posted in Trade Marks
    The American company – PayPal, a worldwide secure, online, payment system specialising in money transactions opposed to primitive methods of payment such as checks and cash payment has accused Paytm for committing plagiarism of its logo
    The American company – PayPal, a worldwide secure, online, payment system specialising in money transactions opposed to primitive methods of payment such as checks and cash payment has accused Paytm for committing plagiarism of its logo, in order to obtain an increase in revenue, as a consequence of taking advantage of the trading reputation of PayPal, though the use of similar branding and logo. This could potentially affect the reputation of PayPal, in addition to making its brand less [...]
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  • Posted by Jane Coyle on June 22, 2018 / Posted in Trade Marks
    It may just seem to be one big waiting game but once an application is filed, it will go through a number of stages that are as important as each other.
    Here at The Trademarkroom, we get asked many questions about applications and what happens after filing. It may just seem to be one big waiting game but once an application is filed, it will go through a number of stages that are as important as each other. Stage one: Filing The first stage is quite self-explanatory and that is the official filing of the application. It is important all details on the application are correctly as there is very limited scope for an application to be amended [...]
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  • Posted by Jane Coyle on June 22, 2018 / Posted in Trade Marks
    Check out these do's and don'ts to ensure your application attempt is a good one.
    It is important you know what is required and what should be avoided when looking to protect your brand. DO make your mark distinctive. A trade mark should be a clear representative of your business therefore it is essential that it is unique to you. This will also allow you to attract customers over and above your competitors. DO NOT copy another brand. While it may be tempting to give yourself a foot up on the ladder by using the attraction and recognition of another brand, this is not the [...]
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  • Posted by Jane Coyle on June 22, 2018 / Posted in Trade Marks
    Check your knowlege on trade marks.
    Q-  What is a trade mark? A – A trade mark is a logo, phrase or both that should represent your business or goods. Q-  Why should I register my trade mark? A-  By registering your mark, you have the power to prevent any other person from using your trade mark. This will therefore prevent anyone from pretending they are you and harming your reputation or poaching your customers. Q-  Can anything be a trade mark? A- No, anything that is offensive or contains [...]
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  • Posted by Jane Coyle on June 14, 2018 / Posted in Trade Marks
    In the IP world, there are some cases which catch the enthusiasm of many and are watched closely, eager with anticipation as to the outcome.
    In the IP world, there are some cases which catch the enthusiasm of many and are watched closely, eager with anticipation as to the outcome. Especially in the EU trade mark world, there has been one case over others which has really divided opinion, in recent times. And it all boils down to the sole of a shoe. Beginning in 2012, luxury shoe brand Christian Louboutin took aim at Dutch establishment Van Haren claiming trade mark infringement of their registered trade mark in respect a red shoe [...]
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  • Posted by Jane Coyle on June 13, 2018 / Posted in Trade Marks
    Long established video game creators Atari have put their foot down and issued a trade mark and copyright infringement claim against an online retailer for selling counterfeit goods.
    Long established video game creators Atari have put their foot down and issued a trade mark and copyright infringement claim against an online retailer for selling counterfeit goods. Creators of widely recognised games such as ‘Breakout’, ‘Pong’ and Asteroids’, Atari were founded in the 1970’s. The claims centres on Redbubble’s website on which a user can upload a design or image and apply it to different items, such as t-shirts, hats and phone cases. [...]
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