Back to basics: trade mark searches
A trade mark search may seem an unnecessary expense when looking to protect your brand but it is extremely invaluable.
It is essential that an application to register a trade mark is as problem free as possible to ensure you are protected quickly.
To ensure that the application is not a waste of time and money, it is important to establish that your proposed mark is open for registration.
To do this, you need to do a trade mark search.
There are differing levels of detail, depending on the search you choose, normally following the rule the more of an investment you make in the search, the better quality of results you will achieve.
The search options are as follows:
Free search: this is a basic search that will give you any reference or similarity to your mark. This is a good starting point but we don’t recommend that you rely solely on this search. As the application can take a number of weeks and there are fees attached to it, it is not wise to risk this investment on a very wide search.
Advanced trade mark search advice report: this is the recommended search. Not only will this search bring in results from a number of databases but you will have the benefit of a very detailed analysis report which will highlight to you exactly what registered marks may be an issue or any potential steps that need to be taken before submitting your application. This search will cover both the UK and the EU.
For this level of detail and personalisation, the search carries a fee of £100 plus VAT
US trade mark search: with our own in-house US trade mark attorney, we can offer you a trade mark search of the same level of detail and analysis of our UK/EU trade mark search. This will put you in the best position to register a trade mark with the US Patent Office, especially if you are not originally based in the US.
For a word search, the fee is £75 plus VAT. For a word and logo search the fee is £125 plus VAT
For more information, do not hesitate to contact The Trademarkroom today.
By Ellis Sweetenham