Back to basics: series marks
While many businesses start by registering one trade mark, what many people do not know is that you can create a series of trade marks that can give you a higher level of power and protection.
A series of trade marks is rather self-explanatory, but are a number of different marks that are registered separately but are all linked and therefore collect as a group.
For example, if you are the owners of a Florists called Flower Power, you may want to protect your name but also have a unique logo. Therefore, you could register your name separately, your logo separately and then the two together. This will create a trade mark series. This will also allow you to ensure that any use of any part of both the name and logo by an unauthorised party can be stopped using your IP power.
In addition, a series can be created by using variations of colour. If your focus of your application will be a logo, you could register it in black and white as well in a full range of colour to again ensure it is fully protected.
For more information on how to start a series of trade marks, contact The Trademarkroom, your local trade mark experts.
By Ellis Sweetenham