Back to basics: Certification marks
While the existence of ordinary trade marks is more widespread and the public are becoming more aware of the importance of protecting a brand, not m any know that there are other alternatives that may be more suited.
One of these alternatives is a certification mark.
A certification mark is a trade mark that indicates that the goods or services have been certified in respect of origin, material, mode of manufacture or quality.
A key to this mark is that it cannot only be used by the owner of the mark but anyone looking to promote or sell the product of which the certification has been attached to.
This will be of particular importance if you are looking to sell a product that is of better quality and has a higher level of value due to this quality factor.
An example of this is the sale of 100% cotton clothes or 100% British beef products. This level of quality should be included in the mark to allow consumers to recognise the higher level of quality. The whole mark however, does still need to be distinctive.
If you are looking to register a certification mark, get in touch with The Trademarkroom who can use their expertise to aid you through the application and give you the best level of success.
By Ellis Sweetenham