Burberry tackles copycats with infringement claim
Fashion brand is fighting the counterfeiters and have filed a claim against online sales of fake products.
In a world where online counterfeiting is on the up, it is a continued battle for brands to keep the market clear of copycats.
Burberry, famous for its check designs, is the next in line to take them on.
Filed in the US this week, Burberry has claimed that the defendants have sold counterfeit goods on online marketplaces, claiming they are legitimate.
In doing so, the counterfeiters have also used the brand’s other trademarks in a bid to make customers believe that the site originated directly from them.
It is of the belief that the counterfeiters are based in China.
The fashion brand is seeking injunctive relief, the transfer of the infringing domains, an account of profits, statutory damages for wilful counterfeiting of $2 million for each use of the Burberry trademarks and $100,000 per infringing domain.
Keep your eyes peeled for more on this case!
To kick-start a trade mark application, contact The Trademarkroom today.
By Ellis Sweetenham