Case study: FIFA fights with trade marks
Many businesses may see trade mark protection as an optional extra and something to do as the icing on the cake.
However big corporations know the importance of protecting your brand, which is the reason for their growing success.
One body that takes intellectual property very seriously, is FIFA, the international governing body for football.
Constantly investing in the developing of the game, new technology is emerging all the time.
This creates a lot of work for Daniel Zohny and his intellectual property counsel team.
One intellectual property, specifically trade mark task, that takes up a lot of time is oppositions.
Many across the globe try to register trade marks that bear a varying degree of similarity to FIFA’s many registered trade marks in an effort to make a gain from their recognition.
These attempts however are met with a fight from the IP team with oppositions.
However, this is not their first point of call.
In a way to ensure relationships can continue and to prevent the unnecessary costs of continued opposition filing, FIFA try to solve any copycat issues using the filing as a last resort.
This may include communication with the infringing party, explaining the position and a way to remedy it. This may include co-existing using similar marks but for completely separate goods.
In short, FIFA use defence as their offence when it comes to protecting their brand. However, it is clear to understand that it is not always the best option to fight for a win when both sides can be happy with a draw.
For more information on the protection of your brand, contact The Trademarkroom.
By Ellis Sweetenham