Kim Kardashian hits Missguided with TM suit over copycat clothes
These days, budget and high street fashion brands are in a consistent competition to provide the next trend at a cost-effective price.
These trends most of time comes from celebrities and the outfits they have put together.
It is one thing to release clothing that is inspired by celebrities, but it is another to rip off a complete outfit and infer that the celebrity has approved this.
The later is what Missguided have been accused of by Kim Kardashian.
Kardashian under her company Kimsaprincess Inc, has filed a claim for trade mark infringement against Missguided as she claims that not only have they ripped off an exact copy of the outfits but they are also selling the copies with the indication that she has endorsed them or it is being released in collaboration with her.
In this claim, a number of trade marks are cited including a number of variations of Kim’s name, registered in the US.
The claims a number of pages of Missguided’s website which directly refers to her and the Kardashian family.
Kardashian is looking for $10 million in damages as well as an injunction to restrict Missguided in the future.
Misguided are protesting their innocence at this stage but it will be interesting to see if the tables will turn further down the line.
By Ellis Sweetenham