Kiss Star has hands full with US TM application

Posted by Jane on June 19, 2017 / Posted in Trade Marks
Gene Simmons, known around the world for being the co-lead singer and most recognisable member of the band, Kiss, has made a move into a more business savvy world.

Gene Simmons, known around the world for being the co-lead singer and most recognisable member of the band, Kiss, has made a move into a more business savvy world.

On Monday, Simmons submitted an application for a US trade mark of a graphical representation of his famous hand gesture, known as the ‘devils horns’.

Submitted to the US Patents and Trade Mark Office, the movement has been described as "a hand gesture with the index and small fingers extended upwards and the thumb extended perpendicular".

Within this application, Simmons states he was the first to use this sign and has used it in commerce since 1974.

However it is this claim that has received the most backlash. Not only is there clear evidence that the hand sign has significant meanings in certain cultures, including its meaning of ‘I love you’ in some sign languages.

In addition, Simmons’ statement suggesting he was the first to use the sign within the entertainment industry has been met with fury, as well as evidence to suggest otherwise. This evidence includes the cover of the Beatles rendition of Yellow Submarine released in 1966 on which John Lennon is doing such a sign.

Nothing official has been released regarding the application, however it is likely that the application is going to fall at the first hurdle.

Another example of a celebrity’s attempt to reap the rewards for their actions backfiring.

Contact The Trademarkroom for any queries regarding anything trade marks. The team are eager to receive your call.

By Ellis Sweetenham

Jane Coyle
This entry was posted on June 19, 2017 and is filed under Trade Marks. You can follow our blog through the RSS 2.0 feed.

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