Quick fire benefits of Trademark registration/ Brand Protection
1 It helps you to protect your business identity.
2. It protects you against others using the same or similar trade marks.
3. It provides “concrete proof” of your legally protected rights.
4. It removes the need to rely on “common law” rights (passing off) which can be much more expensive and time consuming.5. Registration rights extend throughout the UK (or elsewhere depending on where you file your trade mark application!)
5. Registration protects against others who trade in the same, but defective goods/services. This may lead to your reputation being ruined.
It is an asset, it has value:
• It may be licensed
• It may be franchised
• It may be sold.