Should I register a trade mark?
For many businesses, the registration of a trade mark has only brought them a large amount of success and attraction power. However, the question you may be asking is if it will work for you.
The answer is most certainly, yes!
It is first essential though that you understand what a trade mark is and exactly how important it is for you to register it.
A trade mark effectively is the badge of honour you attach to your business to indicate to customers where your goods or services have originated from. Also it can allow you to build a reputation allowing those customers to recognise your trade mark as an indication of quality.
However, you cannot register everything as a trade mark. There is a number of criteria that need to be fulfilled to ensure that a monopoly will not develop over a logo, word or phrase. The key to a successful trade mark is distinctiveness. There is a high chance that your mark will be refused registration if it is descriptive of the products it represents or the industry for which it falls under.
You also need to ensure the mark you wish to register is not already being used. The best way to do is through a trade mark search. The Trademarkroom can assist you with this.
You may be thinking is this all worth the hassle.
The benefits of trade mark registration are strong and well known.
Not only do you have a way of your customers from identifying you as well as a way of building up a reputation, it allows you to protect your business from any interference from a third parties.
The registration of a trade mark gives you the power to prevent anyone from using your trade mark in the same or similar industry that your mark is registered for. You would take an infringement action to prevent this from happening.
For more information on the way to start trade mark proceedings or start a trade mark application, contact Jane at The Trademarkroom.
By Ellis Sweetenham