Trade mark symbols- what can I use?
When you have registered your trade mark and protected your intellectual property, it is important to make those who may wish to damage your reputation aware that you mean business.
To do this, you can use a number of symbols that will indicate to others that you have successfully registered your trade mark, in the UK, EU or further afield.
However, it is important that you are aware of exactly what you can or cannot use to ensure it is the most effective.
If you have successfully registered your trade mark in country worldwide, the best symbol for you to use is the ® symbol.
While its use is not compulsory, it is the most recognised way to highlight a mark’s protection. The normal positioning for this symbol is on the right hand side of the mark at the top, however again this is not compulsory.
However, it is very important that you do not use this symbol until your trade mark is registered, as use of an unprotected trade mark is illegal, in accordance with Section 95 Trade Marks Act 1994.
If you have not yet registered your trade mark but wish to signify that it is used as part of your business’s identity, you can use the ‘TM’ mark. This mark does not require any registration to take place, therefore it is safe to use on any word, phrase or logo you are using to represent your business, regardless of registration protection.
If you would like more information, or clarification on what symbols you can use, contact The Trademarkroom.
By Ellis Sweetenham