Blog

  • Posted by Sena Tokel on December 14, 2019 / Posted in Trade Marks
    Disney are being accused of trade mark infringement over the use of the trade marked slogan ‘Trust Your Journey’ on their Frozen 2 merchandise.
    Disney are being accused of trade mark infringement over the use of the trade marked slogan ‘Trust Your Journey’ on their Frozen 2 merchandise. Created by a breast cancer survivor in Nevada USA, the now well-known cancer awareness group registered the slogan as a trade mark with the USPTO in 2007.  The complaint, filed by the awareness group to the Nevada Federal Court, claims that the use of the slogan on Disney’s Frozen 2 merchandise including t-shirts, posters and [...]
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  • Posted by Sena Tokel on December 05, 2019 / Posted in Trade Marks
    Registering your brand name and/or logo as a trade mark has a number of benefits for your business and can heighten your Intellectual Property value considerably.
    Registering your brand name and/or logo as a trade mark has a number of benefits for your business and can heighten your Intellectual Property value considerably. Registering your brand as a trade mark means you’ll be able to: Have protection This means that your trade mark will give you protection over your brand name and/or logo which will prevent any third parties from using your mark to copy or pass off as their own. This in essence, will prevent any potential damage to your [...]
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  • Posted by Sena Tokel on December 05, 2019 / Posted in Trade Marks
    In 2017 sibling owned US brand ‘Herbivorous Butcher’ applied to register ‘The Vegan Butcher’ as a trade mark which was later denied by the USPTO.
    In 2017 sibling owned US brand ‘Herbivorous Butcher’ applied to register ‘The Vegan Butcher’ as a trade mark which was later denied by the USPTO. The Minneapolis based vegan butcher failed to gain trade mark protection based on the grounds that the mark applied for was ‘merely descriptive’. However, their applications for ‘Meat-Free Meats’, ‘Sister ‘ and ‘Brother Butcher’ were accepted.  Similar to the UK, US trade [...]
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  • Posted by Anna Orchard on November 26, 2019 / Posted in Trade Marks
    part 1 of this article helps you understand what is a series trade mark and whether your mark qualify for a series mark
    It is commonly missed by individuals when filing a trade mark that you can file a series mark in the UK. This not only gives you an increased level of protection, but also is a cost-effective way of filing for a trade mark.   Section 41(2) of the trademark act 1994 defines series marks to be: “a number of trade marks that resemble each other as to their material particulars and differ as to matters of a non-distinctive character. No substantially affecting the identity of the [...]
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  • Posted by Sena Tokel on November 22, 2019 / Posted in Trade Marks
    Registering a trade mark will undoubtedly heighten your brands Intellectual Property value.
    Registering a trade mark will undoubtedly heighten your brands Intellectual Property value. However, many people are unsure as to how to the trade mark registration process works. Firstly, we always recommend seeking expert help when it comes to filing a trade mark application – here at the Trademark room we can assist you with the entire process!  Next, you should decide on the marks name and see whether there are any highly similar or identical mark already registered. Once you [...]
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  • Posted by Sena Tokel on November 20, 2019 / Posted in Trade Marks
    Fox Media has lodged a trade mark application with the USPTO to file the famous phrase ‘OK, Boomer’ for the rumored up and coming reality TV show.
    Fox Media has lodged a trade mark application with the USPTO to file the famous phrase ‘OK, Boomer’ for the rumored up and coming reality TV show. The application which was filed on November 11 th  under class 41 – ‘ Entertainment services for television series’ suggests that Fox Media has plans to launch a TV show called ‘OK, Boomer’ following the viral spread of the trending meme. The phrase recently became a famous meme after New Zealand [...]
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  • Posted by TMR TMR on November 18, 2019 / Posted in Trade Marks
    The music artist and entrepreneur Jay-Z has been involved in a long-standing legal dispute with Iconix Brand Group (‘IBG’).
    The music artist and entrepreneur Jay-Z has been involved in a long-standing legal dispute with  Iconix Brand Group (‘IBG’). IBG is an American brand management company that acquires trade marks and other intellectual property to licence to others. In 2007, IBG alleged that Jay-Z sold the ‘Roc Nation’ trade mark to his  Rocawear clothing brand for $204 million to them.  However, Jay-Z (through the Roc Nation Apparel Company) stated that as the trade mark [...]
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  • Posted by Sena Tokel on November 13, 2019 / Posted in Trade Marks
    The US Supreme Court will review whether travel fare aggregator Booking.com can register their domain name as a trade mark.
    The US Supreme Court will review whether travel fare aggregator Booking.com can register their domain name as a trade mark. In July this year, the United States Patent and Trademark Office (USPTO) refused permission for the registration of Booking.com’s domain name as a trade mark. The reasoning for USPTO’s decision was that the terms ‘booking’ and ‘.com’ were ‘too generic’ to be registerable as a trade mark as per the Lehman Act 15 USC 1051. [...]
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  • Posted by Sena Tokel on November 11, 2019 / Posted in Trade Marks
    Trade marks that are descriptive of the nature of their goods and/or services are not registrable.
    Deciding on a brand name that gives an indication as to what your services and/or products provide is likely to give your customers an indication of what your business does, right? Unfortunately, this does not apply when it comes to trade mark registration. This is because marks that are wholly descriptive of the goods and/or services will not be deemed able to function as a trade mark in accordance to section 3(1) of the Trade Marks Act 1994 . The reasoning behind this is to avoid marks from [...]
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  • Posted by TMR TMR on November 11, 2019 / Posted in Trade Marks
    The pressure of making a brand stand out in today’s competitive industry is something that affects all brands.
    The pressure of making a brand stand out in today’s competitive industry is something that affects all brands. Whether a brand is can establish itself or not is connected to whether a brand can make a memorable mark in the minds of the consumer. As a result, a vast amount of companies and brands are looking to use colours to make their products stand out. In order to do this effectively, they are seeking exclusivity by registering a pantone colour with an intellectual property office. The [...]
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