Blog

  • Posted by Anna Orchard on March 30, 2020 / Posted in Trade Marks
    Domains and trade marks easily get confused. There is also a difficulty in deciding which ones should be applied for first.
    When starting a new business there is no need to rush and get everything done on the same day.  You need to ensure that you are prioritising intellectual property when looking to protect the brand you are creating. There is difficulty in understanding what needs to come first: domains or trade marks.  A domain allows people to access and find your brand online. As the world slowly becomes more reliant on online platforms and software, it is ever more important that your brand is [...]
    Read more
  • Posted by Anna Orchard on March 24, 2020 / Posted in Trade Marks
    There are many variations of trade mark applications. When applying for a trade mark you need to ensure you carefully consider your options.
    There are many variations of trade mark applications. When applying for a trade mark you need to ensure you carefully consider your options.  Even though, a standard trade mark application is the most common option filed for, there are other options to consider that may be best for you. These include collective marks and certification marks. Certification marks A certification mark is a specific type of trade mark that indicates to others a level of guarantee that the goods or services [...]
    Read more
  • Posted by Anna Orchard on March 23, 2020 / Posted in News
    Update on Trademarkroom measures for COVID-19
    Dear clients, In view of COVID-19 we wanted to alert you about the potential changes in the coming weeks. Here at the Trademarkroom we have been keeping a close eye on the development of COVID-19 and advise the following:  We wish to assure you that we continue to provide high levels of service throughout this uncertain period. However, as a result of the recent developments, it is best that we now work from the safety of our homes and self isolate in accordance with government [...]
    Read more
  • Posted by Anna Orchard on March 23, 2020 / Posted in Trade Marks
    What many people don’t realise is that when your business grows so does the financial value of your trade mark.
    What many people don’t realise is that when your business grows so does the financial value of your trade mark. As well as this a trade mark can bring your brand an indication of  quality and reputation to customers. You may find that larger corporations have a vast library of trade marks and intellectual property. As a result, if the company owner was to sell on, the new owner would not only be buying the company assets but also the intellectual property that comes with this. [...]
    Read more
  • Posted by Anna Orchard on March 09, 2020 / Posted in Trade Marks
    It is a common misconception that you have no way of protecting a trade mark that you haven’t registered…wrong!
    It is a common misconception that you have no way of protecting a trade mark that you haven’t registered. However, as you may not know, you can protect your mark being used by anyone else by a process referred to as passing off. Passing off is a common law action which allows a party to prevent another using a specific mark if they can show they have developed ‘goodwill’. A difficulty lies in quantifying goodwill. This is because levels of goodwill are subjective and [...]
    Read more
  • Posted by Sena Tokel on February 24, 2020 / Posted in Trade Marks
    In June 2019, the Duke and Duchess of Sussex filed to register their charity brand with the United Kingdom Intellectual Property Office (UKIPO).
    In June 2019, the Duke and Duchess of Sussex filed to register their charity brand with the United Kingdom Intellectual Property Office (UKIPO). Shortly after, on January 19th , it was confirmed that the couple will no longer be retaining their ‘Royal Highness’ titles and will now become entirely financially independent. With this announcement questions were raised as to whether the couple can keep their ‘Sussex Royal’ brand and pending trade mark applications with the [...]
    Read more
  • Posted by Anna Orchard on February 11, 2020 / Posted in Trade Marks
    Trade Mark searches are a recommended step. This gives you a heads up as to how your application will be received by the Intellectual Property Office before you take the plunge.
    New businesses have a problem with reputation and goodwill as opposed to fully established businesses. This is an issue if you are faced with brand ‘copy-cats’ as you have not established unregistered rights. As a result, it is best advised that you register your brand before going out into the industry. This will minimise the risk of coming across an identical or highly similar mark. In order to register your brand you need to apply for a trade mark application. This needs to be [...]
    Read more
  • Posted by Anna Orchard on February 11, 2020 / Posted in Trade Marks
    You need to think carefully when you register a trade mark as to the exact goods and services that your mark will run under. It is impossible to register for every single class type.
    You need to think carefully when you register a trade mark as to the exact goods and services that your mark will run under. It is impossible to register for every single class type. This is because you cannot have a monopoly over your mark name in every class category and prevent the business from expanding and adapting. Goods and services are covered under ‘classes’. These categorises are grouped together for the ease of registration. You can, however, register a number of classes [...]
    Read more
  • Posted by Anna Orchard on February 06, 2020 / Posted in Trade Marks
    Trade mark trolls can be a major concern for your marks and brand reputation
    Trade mark villains have been around for some time. These cause a risk for trade marks owners across the world.   A trade mark villain can be seen to be those who attempts to register a mark and then demands payment and threats of litigation to those who have similar or identical marks.   The trolls are known not to use the trade marks however they attempt to register trade  marks that are well known or likely to cause an issue if accepted by an examiner. Some trolls find [...]
    Read more
  • Posted by Anna Orchard on February 06, 2020 / Posted in News
    Ferrari has started a legal battle between an independent sports charity. The dispute is over the Italian word for thoroughbred.
    Ferrari has started a legal battle between an independent sports charity. The dispute is over the Italian word for thoroughbred.   Trade marks need to be used a significant amount of times to prevent it from becoming revoked. Ferrari has claimed that the charity has not used the trade mark enough times to be granted rights over the word.   The term argued over is ‘Purosangue’. Ferrari uses this on one of their SUV models whereas the charity is named Purosangue, due to [...]
    Read more