Blog

  • Posted by Jane Coyle on August 31, 2018 / Posted in Trade Marks
    It is important you know what is required and what should be avoided when looking to protect your brand.
    DO make your mark distinctive. A trade mark should be a clear representative of your business therefore it is essential that it is unique to you. This will also allow you to attract customers over and above your competitors. DO NOT copy another brand. While it may be tempting to give yourself a foot up on the ladder by using the attraction and recognition of another brand, this is not the route to pursues. Not only is it very unlikely you will gain registration of this mark, you will be subject [...]
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  • Posted by Jane Coyle on August 31, 2018 / Posted in Trade Marks
    When considering the registration of a trade mark and the registration of a domain name, part of the complete package for a new business, it is difficult to know what need to come first.
    When starting a new business, or moving into a new specialism, it may seem like everything needs to be done yesterday. However, when considering the registration of a trade mark and the registration of a domain name, part of the complete package for a new business, it is difficult to know what need to come first. With the world spending 99% of their lives online, it is important that your business can be accessed online and potential customers can see that your business is above your [...]
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  • Posted by Jane Coyle on August 31, 2018 / Posted in Trade Marks
    The majority of the general public will gain their recommendations for services or goods from what is online, whether that is an advert or another user’s review.
    With everyone’s lives moving online, it is now the key focus of a business attention, especially when it comes to advertising. The majority of the general public will gain their recommendations for services or goods from what is online, whether that is an advert or another user’s review. Therefore, the demand and cost of online advertising is rising along with the risk of potential IP problems. A growing source of online advertising is Google AdWords. Google AdWords allows users [...]
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  • Posted by Jane Coyle on August 31, 2018 / Posted in Trade Marks
    You need to be aware that not all correspondence you receive that appears to be legitimate is in fact that.
    There have been a number of announcements from the UK Intellectual Property Office in the recent months, warning of fake invoices that could be very costly. You need to be aware that not all correspondence you receive that appears to be legitimate is in fact that. A number of fake invoices have been received by trade mark owners claiming to be form the UK IPO stating that their trade mark is up for renewal and a substantial higher than normal fee needs to be paid. The fake invoices are seeming [...]
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  • Posted by Jane Coyle on August 21, 2018 / Posted in Trade Marks
    A trade mark cease and desist letter is the first step in preventing someone from using your registered trade mark.
    A trade mark cease and desist letter is the first step in preventing someone from using your registered trade mark. This letter will outline your protection and how the other company is infringing that. As you will appreciate, these letters are not normally the place for jokes but it seems that In-N-Out Burger in the US has seen it differently. When they discovered a brewery in California, Seven Stills, was promoting a ‘In-N- Stout beer’, they were keen to put a stop to it but [...]
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  • Posted by Jane Coyle on August 20, 2018 / Posted in Trade Marks
    Burberry is one of Britain’s most esteemed luxury brands who have filed a claim against Target over the selling and marketing of counterfeited scarves.
    Burberry is one of Britain’s most esteemed luxury brands who have filed a claim against Target over the selling and marketing of counterfeited scarves. Burberry have alleged that Target have infringed upon their trademark design rights after marketing scarves which have similar designs. Burberry owns various trademarks for check patterns and they believe that Target’s designs bare a close resemblance which is enough to be infringing upon their rights. Burberry decided to firstly [...]
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  • Posted by Jane Coyle on August 14, 2018 / Posted in Trade Marks
    Steve McQueen’s family have alleged that Ferrari are profiting from the use of “Steve McQueen’s ionic image and thus should be compensated.
    Steve McQueen’s family have alleged that Ferrari are profiting from the use of “Steve McQueen’s ionic image and thus should be compensated. The lawsuit was filed this month by two parties who which are both co-owners of Steve McQueen’s right of publicity and trademark rights. In 2017, the well-known Italian sports car company sold “The McQueen” limited edition model as part of its 70 th anniversary. The claim was filed in the Superior Court in Los Angeles [...]
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  • Posted by Jane Coyle on August 14, 2018 / Posted in Trade Marks
    Marvel Characters, a subsidiary of Disney, looks to be set to pounce on two US trade mark applications which appear to potentially conflict with a Black Panther place name.
    Marvel Characters, a subsidiary of Disney, looks to be set to pounce on two US trade mark applications which appear to potentially conflict with a Black Panther place name. Black Panther is a Marvel comic book character and the subject of a 2018 film which grossed $1.3 billion. Within the film and comics, Wakanda is a fictional country Black Panther lives in. To protect this name, Marvel have the US trade mark for ‘Wakanda’ in class 28 for games and toys, and a second mark for [...]
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  • Posted by Jane Coyle on July 27, 2018 / Posted in Trade Marks
    Here, at The Trademarkroom, we get asked many questions about applications and what happens after filing.
    Here, at The Trademarkroom, we get asked many questions about applications and what happens after filing. It may just seem to be one big waiting game but once an application is filed, it will go through a number of stages that are as important as each other. Stage one: Filing The first stage is quite self-explanatory and that is the official filing of the application. It is important all details on the application are correctly as there is very limited scope for an application to be amended [...]
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  • Posted by Jane Coyle on July 27, 2018 / Posted in Trade Marks
    It is in your best interests to use the experts and will save you a lot of money and hassle in the long run.
    To register a trade mark, several criteria needs to be fulfilled and an application needs to be submitted to the UK Intellectual Property Office. This application does not need to be made by a legal representative and can be submitted by the trade mark creator. However, the application is technical, and a high volume of applications submitted by the trade mark owner themselves are rejected as they are not clear about what is accepted and should be included. While it is clear we would always [...]
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