Blog

  • Posted by Jane Coyle on November 16, 2018 / Posted in Trade Marks
    Perhaps drink and driving isn’t that good of a mix after all.
    Perhaps drink and driving isn’t that good of a mix after all. CEO of car brand Tesla and billionaire Elon Musk’s ‘Teslaquila’ blue agave liquor is facing a hold back on the trademark application because Mexico’s Tequila Regulatory Council (CRT) argued that the “name ‘Teslaquila’ evokes the word Tequila ... (and) Tequila is a protected word.” Tesla has filed an application to trademark “Teslaquila” as a “distilled agave [...]
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  • Posted by Jane Coyle on November 12, 2018 / Posted in Trade Marks
    Beauty contest, Miss World, tried and failed to prevent a namesake competition registering a trade mark in the UK.
    Beauty contest, Miss World, tried and failed to prevent a namesake competition registering a trade mark in the UK. The mark in question was for ‘Miss Beauty World’ which was displayed in a logo with an image of a tiara, globe and a pair of wings. The mark was applied for by World Modelling Industries Association in class 41 for beauty pageants and entertainment events. In their opposition, Miss World cited three UK marks, including the words ‘Miss World’ and a logo [...]
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  • Posted by Jane Coyle on October 23, 2018 / Posted in Trade Marks
    American car company Tesla officially filed an application with US Patent and Trademark Office to trademark ‘Teslaquila’ on October 15th.
    American car company Tesla officially filed an application with US Patent and Trademark Office to trademark ‘Teslaquila’ on October 15th. CEO Elon Musk joked on Instagram as part of an April Fool’s last year about releasing a Tesla-themed tequila brand due to Tesla going bankrupt, however what was once a joke has now become reality and a new venture for the entrepreneur. According to CNBC, the trademark is for ‘distilled agave liquor’ and ‘distilled blue agave [...]
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  • Posted by Jane Coyle on October 10, 2018 / Posted in Trade Marks
    As your brand becomes more and more popular, the risk of ‘genericide’, death of a brand through being generic, grows bigger.
    The key aspect of as trade mark is that it is a distinctive way for your consumers to distinguish you from the competition. If your mark loses its distinctiveness, it is no longer fulfilling its function as a badge of origin of goods but only becoming a representative of the goods or services themselves. Some of the most commonplace of terms now once were brands, destroyed by overuse. A key example of this is the Hoover, once a brand now so diluted it has become the word of choice for the [...]
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  • Posted by Jane Coyle on October 10, 2018 / Posted in Trade Marks
    What many people don’t realise is that not only can a trade mark be beneficial financially in its use as an indication of quality and reputation to customers but its value as a mark in itself can be high.
    What many people don’t realise is that not only can a trade mark be beneficial financially in its use as an indication of quality and reputation to customers but its value as a mark in itself can be high. Many large corporations have a vast library of protected intellectual property. If the current owners were to sell to another, that person would be buying not only the physical assets but also any trade marks or designs etc they may have. With this comes the businesses reputation, its [...]
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  • Posted by Jane Coyle on October 03, 2018 / Posted in Trade Marks
    Airline billionaire Sir Stelios Haji-loannou is taking legal action against Netflix over the title of its Chicago based comedy show ‘Easy’, claiming the use of its name breaches the airlines European trademarks.
    Airline billionaire Sir Stelios Haji-loannou is taking legal action against Netflix over the title of its Chicago based comedy show ‘Easy’, claiming the use of its name breaches the airlines European trademarks. The popular Netflix show will have its third and final series aired in 2019, however the airline mogul seeks to ban the streaming giant from showing or promoting the series under its current name across Europe. The claim seeks an injunction to prevent Netflix from using the [...]
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  • Posted by Jane Coyle on October 01, 2018 / Posted in Trade Marks
    The Fijian government are preparing to tackle a United States businessman that has trademarked the country’s national greeting – ‘bula’.
    The Fijian government are preparing to tackle a United States businessman that has trademarked the country’s national greeting – ‘bula’. American businessman Ross Kashtan, who runs the Florida chain of bars named Bula Kafe obtained registration for the trademark on September 4 th this year. The bar has an evident island theme and which among other things serves a range of kava beverages, a popular bitter drink across Fiji and other Pacific Islands. Kava is derived from [...]
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  • Posted by Jane Coyle on September 28, 2018 / Posted in Trade Marks
    A easy explanation of one of the more tricky trade mark terms.
    There are a number of stages to a trade mark application, many of which are not regularly explained. A stage included in this, is the publication stage. Every trade mark application made to the UK Intellectual Property Office is subject to a publication stage. While the party who has submitted the application takes minimal steps during this time, effort at the beginning of the process can make this time an easier wait. The publication stage, in short, is a chance for existing trade mark [...]
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  • Posted by Jane Coyle on September 28, 2018 / Posted in Trade Marks
    When submitting your application, you must indicate which goods or which services you would like it to cover.
    When registering a trade mark, it is impossible to register your brand name for every type of goods and every service available. This would create a monopoly over that name and would ultimately prevent businesses from expanding and adapting. Therefore, when submitting your application, you must indicate which goods or which services you would like it to cover. All goods and services are categorised into classes, where like goods and like services are grouped together for ease of registration. [...]
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  • Posted by Jane Coyle on September 26, 2018 / Posted in Trade Marks
    Christchurch based British food importer ‘A Little Bit of Britain’, is at the center of a crunchy trademark battle with cereal giant Sanitarium.
    Christchurch based British food importer ‘A Little Bit of Britain’, is at the center of a crunchy trademark battle with cereal giant Sanitarium. The cereal manufacturer which makes ‘Weetbix’ is taking legal action against a local shop owner who wants to import and sell the British cereal, ‘Weetabix’. Sanitarium claimed customers could be misled on the basis that the imported version sounds practically identical to its own ‘Weetbix’ brand [...]
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