Blog

  • Posted by Jane Coyle on July 27, 2018 / Posted in Trade Marks
    With numerous firms across the country offering you the best trade mark experience, here are a number of reasons why The Trademarkroom should be your first choice.
    With numerous firms across the country offering you the best trade mark experience, here are a number of reasons why The Trademarkroom should be your first choice. We have listed the top ten reasons why you will not get the level of success with anyone else than you will with The Trademarkroom. Our main focus as a business is our customers; therefore our aim is to make any application or process as stress free and smooth for you As The Trademarkroom has been in operation since 1999, we are [...]
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  • Posted by Jane Coyle on July 20, 2018 / Posted in Trade Marks
    When considering the brand in which you should protect with a trade mark, it is important you are aware of those elements you should include and those you should avoid.
    When considering the brand in which you should protect with a trade mark, it is important you are aware of those elements you should include and those you should avoid. There are obvious things to avoid, such as a copy of an existing trade mark and a term that describes your goods and services, but there are others which are lesser known. One of these lesser known but important elements is laudatory marks. A laudatory mark is one which expresses praise and commendation. The mark will give the [...]
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  • Posted by Jane Coyle on July 20, 2018 / Posted in Trade Marks
    Once your mark is registered, the work does not stop there as the brand must be watched to ensure there is no third party trying to take advantage.
    A key concern for a business owner, especially one who is just starting out, is to ensure their brand is protected and they will not run up big bills trying to protect it. The most important step in protecting your brand is registering it as a trade mark. However, once your mark is registered, the work does not stop there as the brand must be watched to ensure there is no third party trying to take advantage. When you are selling a product on the internet, this can be a never-ending task with [...]
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  • Posted by Jane Coyle on July 20, 2018 / Posted in Trade Marks
    From registration, the protection in your trade mark will only last for a period of 10 years.
    From registration, the protection in your trade mark will only last for a period of 10 years. However this can be extended indefinitely by applying for a renewal. This will still need to be done every 10 years until you decide to no longer benefit from your registered trade mark. This is no guarantee that your application for renewal will be accepted by the  UK Intellectual Property Office, as this is their opportunity to ensure your mark is still meeting the requirements. While it may [...]
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  • Posted by Jane Coyle on July 13, 2018 / Posted in Trade Marks
    A look back at a case last year which concerned one of the biggest recent trends- unicorns.
    Starbucks Corp the American coffee company, has grown to become one of the largest coffee companies, since they were established in 1971. The company now operates internationally, with more than 24,000 retail stores. Themed foods have become increasingly popular providing many businesses with a USP. Of late there has been a substantial increase in unicorn themed food products, therefore Starbucks has encompassed this trend and has introduced the new “Unicorn Frappuccino” as a [...]
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  • Posted by Jane Coyle on July 13, 2018 / Posted in Trade Marks
    Numerous different types of words, phrases names, slogans, logos, however recently unusual trade marks such as colors have now been trademarked.
    Numerous different types of words, phrases names, slogans, logos, however recently unusual trade marks such as colors have now been trademarked. The major confectionary business Cadburys has registered a Trade Mark for the color purple, preventing any other confectionary businesses from branding their products in purple. The confectionary company (Cadburys) has registered the Trade Mark to prevent misperception of Cadburys products with any other products, in addition to maintaining a [...]
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  • Posted by Jane Coyle on July 09, 2018 / Posted in Trade Marks
    One of the most recognisable US retailers, Target have not behaved very well recently when it comes to trade marks.
    One of the most recognisable US retailers, Target have not behaved very well recently when it comes to trade marks. In addition to the claim they received from Burberry, Target have now received a trade mark infringement claim from Universal Standard. Universal Standard are a clothing brand who prides themselves on creating clothes for all women, not matter their size or shape. It is especially known for its denim products. The company has protected its brand with a US trade mark for the [...]
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  • Posted by Jane Coyle on July 09, 2018 / Posted in Trade Marks
    Adopting a descriptive brand is seen to be both beneficial and sacrificial for a business
    Adopting a descriptive brand is seen to be both beneficial and sacrificial for a business. As a descriptive trade mark can give customers an insight into the business, however can also be deemed quite risky from a legal perspective. In regard to why descriptive marks should be avoided, here are the most significant reasons. First and foremost, in order to register a trade mark, your mark requires to be distinctive and capable of be distinguished among similar products trademarked. Furthermore, [...]
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  • Posted by Jane Coyle on July 09, 2018 / Posted in Trade Marks
    The American company – PayPal, a worldwide secure, online, payment system specialising in money transactions opposed to primitive methods of payment such as checks and cash payment has accused Paytm for committing plagiarism of its logo
    The American company – PayPal, a worldwide secure, online, payment system specialising in money transactions opposed to primitive methods of payment such as checks and cash payment has accused Paytm for committing plagiarism of its logo, in order to obtain an increase in revenue, as a consequence of taking advantage of the trading reputation of PayPal, though the use of similar branding and logo. This could potentially affect the reputation of PayPal, in addition to making its brand less [...]
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  • Posted by Jane Coyle on June 22, 2018 / Posted in Trade Marks
    It may just seem to be one big waiting game but once an application is filed, it will go through a number of stages that are as important as each other.
    Here at The Trademarkroom, we get asked many questions about applications and what happens after filing. It may just seem to be one big waiting game but once an application is filed, it will go through a number of stages that are as important as each other. Stage one: Filing The first stage is quite self-explanatory and that is the official filing of the application. It is important all details on the application are correctly as there is very limited scope for an application to be amended [...]
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