Blog

  • Posted by Jane Coyle on March 11, 2013 / Posted in Trade Marks
    New trade mark and intellectual property application for small businesses
    The UK Intellectual property office has launched a new app called “IP for Small Business”. The app contains an overview of intellectual property and includes tips and topics on how to combine business strategy with intellectual property.  The app is available for android and i-phones. It has been designed to provide answers for the most commonly asked questions regarding intellectual property. The information provided in the app is based on real business enquiries. The app is [...]
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  • Posted by Jane Coyle on March 08, 2013 / Posted in Trade Marks
    Can I trade mark my name?
    Traditionally under UK law, surnames have been considered non-distinctive and thus unregistrable, shown in the case of Elvis Presley Trade Marks [1997] RPC 543, 558 . The decision to exclude surnames was partly motivated by the inconvenience it would cause to other traders who share the same name. However, under the 1994 Act there is no explicit exclusion of surnames, or personal names, and the question of registrability is determined by the same standards as for other marks. The question will [...]
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  • Posted by Jane Coyle on March 06, 2013 / Posted in Trade Marks
    5 ways to keep your trademark (brand) alive
    A brand is a promise of an experience; it defines who you are, how you operate, what your values are and how you are different from the competition. Just think about the power of the Apple and Microsoft brands. If you don’t protect your brand not only could others benefit from your hard work but they could significantly damage your reputation and therefore the success of your business. 1.  Choose the right name for your brand. Whilst it might be tempting to name your brand after [...]
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  • Posted by Jane Coyle on March 04, 2013 / Posted in Trade Marks
    A basic guide to UK, EU and International trade marks
    What is a trade mark? Trade marks are a type of intangible property protection that allows the owner to monopolize the use of the mark on any particular goods. Trade marks protect against unfair competition, forgery and safeguard the goodwill of a business. They are usually in the form of:  words; names; symbols; sounds; and colours to help distinguish their product from that of a competitor. An example of a trade mark would include the shade of purple used on Cadbury chocolate products as [...]
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  • Posted by Jane Coyle on March 04, 2013 / Posted in Trade Marks
    Trademark Slogans
    Slogans are key elements in advertising campaigns as brand owners hope that consumers will associate the slogan with their products or services and, therefore, to their brand. For instance, many will recognise “I’m loving it” as a slogan for McDonald’s, or “Every little helps” as a slogan for Tesco. However, brand owners often face difficulties in attempting to protect their slogan as under trade mark law many have been refused on the grounds that a [...]
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