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  • Posted by Jane Coyle on April 03, 2017 / Posted in Trade Marks
    If you do not promote and use your mark in the right way, you may fall foul and become a victim of Genericide.
    The main function of your trade mark and an essential feature is distinctiveness. It allows you to distinguish your business and brand from another, including your competitors. However, if you do not promote and use your mark in the right way, you may fall foul and become a victim of Genericide. The more your mark is used as an indicator of the goods or services it represents rather than a badge of origin for your brand, the more generic it will become. This will then drain it of its IP [...]
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