Words (for example PANASONIC for Televisions and audio equipment or Trademarkroom for legal services).

Slogans (for example, I CAN'T BELIEVE IT'S NOT BUTTER for spread).

Letters (for example, BBC for broadcasting).

Designs (for example, the Arsenal Football badge).

Numbers and Numerals (for example, Red24 for security services).

Internet domain names (for example, lastminute.com)

The shape of a product and or their packaging (for example, a Toblerone chocolate bar or an air freshener).

Smells (for example, Sumitomo floral fragrance reminiscent of roses as applied to tyres).

Sounds (for example, the trumpet jingle for television and radio commercials in respect of insurance services).

Colours (for example, easy jet's Orange).

Gestures (for example, Asda could register the pat of the backpocket).

Moving digital images (for example, the BBC globe or BT moving global internet iconaphical misuse of marks in any context