What kind of trade marks will be rejected by the UK IPO?

The following types of trade marks will not be accepted by the UK IPO:

describe goods or services or any characteristics of them, for example, marks which show the quality, quantity, purpose, value or geographical origin of goods or services;

have become customary in the line of trade;

are not distinctive;

are three dimensional shapes, if the shape is typical of the goods you are interested in, has a function or adds value to the goods;

are specially protected emblems

are offensive;

are against the law, for example, promoting illegal drugs or;

are deceptive. There should be nothing in the mark which would lead the public to think that your goods and services have a quality which they do not.