You have a great new business but what shall you call it? It is important not to neglect your brand, especially in these demanding ecomonic times. So how to you go about it?

1. Is it unique to you?

Your trade mark or brand needs to be able to distinguish you from your competiors and branding is the best way to do this. Obtaining a strong brand will be invaluble over the coming years.

2. What does it say about you?

Don't describe what you do in your name- especially if you want to obtain registered trade mark protection. The best trade marks are made up words.

3. Obtain a trade mark search report.

This will reduce the risks of using a name belonging to someone else.

4. Apply for trade mark registration.

This is the best way possible to obtain trade mark protection.