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        <description>The latest  articles from Trademarkroom.com</description>
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        <lastBuildDate>Sun, 07 Mar 2010 10:59:41 +0100</lastBuildDate>
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            <title>Unfair Advantage and trade marks</title>
            <link>http://www.trademarkroom.com/readingroom/article/unfair-advantage-and-trade-marks-905011</link>
            <description></description>
            <pubDate>Sun, 07 Mar 2010 10:59:41 +0100</pubDate>
        </item>
        <item>
            <title>Similar Goods and Services</title>
            <link>http://www.trademarkroom.com/readingroom/article/similar-goods-and-services-345333</link>
            <description><![CDATA[When goods and or services are similar]]></description>
            <pubDate>Sun, 07 Mar 2010 10:54:43 +0100</pubDate>
        </item>
        <item>
            <title>Similar trade marks</title>
            <link>http://www.trademarkroom.com/readingroom/article/similar-trade-marks-191494</link>
            <description><![CDATA[What if someone has beaten you to it?]]></description>
            <pubDate>Sun, 07 Mar 2010 10:50:47 +0100</pubDate>
        </item>
        <item>
            <title>What is passing off?</title>
            <link>http://www.trademarkroom.com/readingroom/article/what-is-passing-off-323648</link>
            <description><![CDATA[Paasing off when you do not have a registered trade mark]]></description>
            <pubDate>Sun, 07 Mar 2010 10:43:39 +0100</pubDate>
        </item>
        <item>
            <title>When can you use comparative advertising</title>
            <link>http://www.trademarkroom.com/readingroom/article/when-can-you-use-comparative-advertising-141784</link>
            <description><![CDATA[Circumstances when comparative advertising is allowed]]></description>
            <pubDate>Sun, 07 Mar 2010 10:34:27 +0100</pubDate>
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            <title>Trade marks and comparative advertising</title>
            <link>http://www.trademarkroom.com/readingroom/article/trade-marks-and-comparative-advertising-726016</link>
            <description><![CDATA[What is comparative advertising?]]></description>
            <pubDate>Sun, 07 Mar 2010 10:20:08 +0100</pubDate>
        </item>
        <item>
            <title>Trade marks as property</title>
            <link>http://www.trademarkroom.com/readingroom/article/trade-marks-as-property-380153</link>
            <description><![CDATA[The nature of a trade mark.  ]]></description>
            <pubDate>Fri, 05 Mar 2010 10:36:12 +0100</pubDate>
        </item>
        <item>
            <title>The essential function of a trade mark </title>
            <link>http://www.trademarkroom.com/readingroom/article/the-essential-function-of-a-trade-mark--430310</link>
            <description><![CDATA[The essential and primary function of a trade mark is to act as a badge (or indication) of origin.]]></description>
            <pubDate>Fri, 05 Mar 2010 10:28:09 +0100</pubDate>
        </item>
        <item>
            <title>Diageo v Intercontinental Brands – Passing off</title>
            <link>http://www.trademarkroom.com/readingroom/article/diageo-v-intercontinental-brands--passing-off-271253</link>
            <description><![CDATA[This case confirms the availability of passing off where products have established goodwill and fall within a sufficiently well defined class of goods.]]></description>
            <pubDate>Thu, 04 Mar 2010 10:13:40 +0100</pubDate>
        </item>
        <item>
            <title>National trade marks and EC applications</title>
            <link>http://www.trademarkroom.com/readingroom/article/national-trade-marks-and-ec-applications-929473</link>
            <description><![CDATA[If you are considering filing a trade mark application in the European Community you must be aware of the risks concerning national trade mark registrations which can potentially create obstacles to your mark becoming registered. ]]></description>
            <pubDate>Fri, 26 Feb 2010 10:18:42 +0100</pubDate>
        </item>
        <item>
            <title>Yorkshire Rhubarb</title>
            <link>http://www.trademarkroom.com/readingroom/article/yorkshire-rhubarb-937238</link>
            <description><![CDATA[Rhubarb grown by candlelight in an area of Yorkshire by just 12 farmers known as the Rhubarb Triangle has been given European protected name status.]]></description>
            <pubDate>Fri, 26 Feb 2010 09:37:35 +0100</pubDate>
        </item>
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            <title>Vodafone is UK’s leading brand </title>
            <link>http://www.trademarkroom.com/readingroom/article/vodafone-is-uks-leading-brand--349359</link>
            <description><![CDATA[Vodafone has been ranked as the UK’s most valuable brand ]]></description>
            <pubDate>Wed, 24 Feb 2010 12:20:32 +0100</pubDate>
        </item>
        <item>
            <title>Slogans - vorsprung durch technik</title>
            <link>http://www.trademarkroom.com/readingroom/article/slogans--vorsprung-durch-technik-800971</link>
            <description><![CDATA[Audi may have helped open the door somewhat to the registration of slogan marks in Europe]]></description>
            <pubDate>Fri, 12 Feb 2010 17:02:48 +0100</pubDate>
        </item>
        <item>
            <title>Filing trade marks in the UK</title>
            <link>http://www.trademarkroom.com/readingroom/article/filing-trade-marks-in-the-uk-319467</link>
            <description><![CDATA[After a search - time to file your trade mark.]]></description>
            <pubDate>Fri, 12 Feb 2010 16:51:07 +0100</pubDate>
        </item>
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            <title>Trade marks in the UK</title>
            <link>http://www.trademarkroom.com/readingroom/article/trade-marks-in-the-uk-420798</link>
            <description><![CDATA[A summary of the process through trademarkroom, starting as ever, with the search.]]></description>
            <pubDate>Fri, 12 Feb 2010 16:50:24 +0100</pubDate>
        </item>
        <item>
            <title>Licensing and Assigning Trade Marks</title>
            <link>http://www.trademarkroom.com/readingroom/article/licensing-and-assigning-trade-marks-609205</link>
            <description><![CDATA[Licensing and Assigning a Trade Mark is an important part of managing your IPR]]></description>
            <pubDate>Thu, 04 Feb 2010 10:54:54 +0100</pubDate>
        </item>
        <item>
            <title>Fact File Trade Marks </title>
            <link>http://www.trademarkroom.com/readingroom/article/fact-file-trade-marks--988408</link>
            <description><![CDATA[How long until the trade mark is registered]]></description>
            <pubDate>Thu, 04 Feb 2010 10:52:45 +0100</pubDate>
        </item>
        <item>
            <title>Why bother?</title>
            <link>http://www.trademarkroom.com/readingroom/article/why-bother-343506</link>
            <description><![CDATA[Trade Marks, the basics and infringements ]]></description>
            <pubDate>Thu, 04 Feb 2010 10:50:06 +0100</pubDate>
        </item>
        <item>
            <title>The meaning of counterfeit goods</title>
            <link>http://www.trademarkroom.com/readingroom/article/the-meaning-of-counterfeit-goods-749284</link>
            <description><![CDATA[Goods in transit, trade mark infringment, counterfeit goods ; important questions for the ECJ]]></description>
            <pubDate>Tue, 02 Feb 2010 08:44:25 +0100</pubDate>
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        <item>
            <title>When is there a likelihood of confusion</title>
            <link>http://www.trademarkroom.com/readingroom/article/when-is-there-a-likelihood-of-confusion-257556</link>
            <description><![CDATA[EU General Court dismisses likelihood of confusion under Article 8(1)(b) of the CTM Regulation ]]></description>
            <pubDate>Tue, 02 Feb 2010 08:33:22 +0100</pubDate>
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