Registering a Trademark

Starting at the start, trade marks are registered for, or in relation to, goods or services. That is - you don't register a trade mark, you register a trade mark for 'something' such as Nike for shoes, or Coca-Cola for drinks. These something's are grouped into trade mark 'classes'.

The first step to registering a brand name/ mark is almost always to search the database to see if there have been other filings that may cause a problem for registration of this mark. This trademark search will allow us to anticipate how the Examiner will reply to your application for registration of your trade mark, and we can alter our application to minimise problems.

Trade mark law states that previous filings will cause a problem if they are for the same or similar mark, for the same or similar goods or services, and there is a likelihood of confusion.

Trade mark Application Refusal

Trademarkroom will conduct a thorough search for you, using our experience and knowledge of the law to investigate all variations on your mark that we consider an Examiner will think to be similar to your mark. We will then provide you with advice on whether the Examiner may believe there to be a likelihood of confusion, and advise you on how to minimise that likelihood if you can.

A Trademarkroom search will also give you advice on whether your mark is distinctive enough to be a trade mark, and if not, how to help make it so.

Finally, if you conduct your trade mark search through Trademarkroom we will liaise with you to make sure you obtain the correct coverage for your registered trade mark before you file.

We can advise on the best way to obtain the geographical coverage you need (for instance UK or Europe or international trademark registration) and we will draft a specification for you, putting the goods and services you wish to register your trade mark for into the correct classes.